Management Team

George Deren, CEO and Founder
Milton, MA

George Deren, founder and CEO of SentryBlue Group, leads SBG in driving the organizational vision. George comes with extensive experience in corporate and non-profit corporations, a Fortune 20 company and start-ups in entrepreneurial environments, is an attorney and businessman, and has enjoyed a successful track record in sales, consulting, marketing, management and business development. George's most notable career highlights are Deputy General Counsel for Bedford Stuyvesant Development and Services Corporation, founded by Robert Kennedy in 1966. He was responsible for the corporation's legal work in real estate and economic development. In 1976, he left the law practice to become President of Dakin Street Corporation in partnership with Thomas W. Keesee, former CEO of Bessemer Securities and Chairman of the Executive Committee of ITT. Dakin Street arranged for the investment of funds from off-shore pension accounts and individuals into U.S. real estate acquisitions and development projects. During this time, George gained substantial international experience traveling and developing relationships in all Europe, parts of the Middle East, Venezuela and Hong Kong. George also served as Regional Director of Sales and Consulting for Johnson & Johnson Health Management, Inc., a newly formed J & J company, which designed and managed health improvement programs for the Fortune 100. He was subsequently appointed National Director of Sales and Consulting for JJHMI. He played a primary role in designing the consulting process known as the "Tactical Plan" which required working with every level of the corporate structure from senior management to human resources to operations staff.

Mr. Deren subsequently accepted an offer to return to New York as one of four Managing Directors of Decision Strategies, an international security, investigations and crisis management firm founded by a former senior officer of Kroll Associates specializing in international work.

Anna Chavez, Executive Vice President and Co-Founder
Dallas, TX

Anna manages the everyday operations of SentryBlue Group and its internal team relationships as well as oversees product quality and deployment. Anna has worked in the HealthCare industry and by profession a Physical Therapist for over 20 years working from patient relations, regional to national operations, sales and marketing and compliance manager in the skilled nursing, hospital, outpatient and public school environments; most notably with the Sun HealthCare Group/ACP as a Divisional Vice President for sales, marketing, education and quality assurance. She assisted in developing the ACP (Accelerated Care Plus) division of Sun incorporating high tech solutions with over 1000 lecture hours to therapists, nursing and physicians in electrophysiology and customer care to surpass industry standards for efficiency, productivity and quality assurance. She went on to work for 170 Systems (Oracle/SAP Advantage Partner) in Cambridge, MA, a leader in paper-less systems providing their customers with the benefits of comprehensive best-of-breed applications - reduced costs and cycle times; improved accuracy, visibility and service levels; strengthening internal controls and maximizing cash from operations. Anna was their Director of National and International Client Education for Fortune 500 companies spearheading their computer based training for a paper-less workflow business process, developing their custom client training documents and end-user support. Most recently, Anna held the position at EnduraCare Therapy Management as a Regional Vice President in therapy outsource programs then as Chief Technology Officer liaison to regional field staff assisting in computer based training and technical solutions toward efficiency and productivity models. Anna has a successful track record in entrepreneurial ventures and entrepreneurial networking.

Peter Hayes, Treasurer and Co-Founder
Avon, CT

Peter is responsible for all strategic relationships with an emphasis on building world-class relations to compliment the SBG initiative. He has brought 32 years of extensive experience in investor and client relations in corporate and start-ups entrepreneurial in nature. Peter has been directing and managing entrepreneurial operations in NY, AZ and CT. Over the years he has worked at directing and managing operations of various start-up companies all successful under his direction; he has a proven track record in research and development for quality of programs and systems that help companies enhance shareholder value and the investor experience. In these positions, Peter has spearheaded the business planning and organization of programs, systems, and the expansion of investor relationships thereby increasing access to working capital. Most recently, Peter has spear-headed R&D processes for grant funding in Critical Incident Management and Homeland Security.

John Rooff, Vice President of Technology
Austin, TX

John comes to SentryBlue Group as Vice President of Technology focusing on web and application services and corporate information technology. John graduated with a BS and MS in Aerospace Engineering from the University of Notre Dame and Georgia Institute of Technology, respectfully. John's career began at Andersen Consulting working in one of their emerging technologies groups. Within the Andersen organization, John worked on projects for telecom companies coordinating release management for a custom software package and managing client desktop software company-wide and also participated in internal research projects resulting in publication of white papers.

John joined 170 Systems (now Kofax Inc.) in 1998 in the early growth phase. 170 Systems was a Cambridge, MA based company providing business process automation software to clients looking to lower operating costs by introducing a paperless environment with a focus on clients with $1 Billion+ in annual revenues with 30%-40% Fortune 500 / Global 1000 clients. John was a key contributor in the company's growth from startup until acquisition by Kofax in 2009.

While at 170 Systems, John had roles as a lead consultant, senior consultant, technical architect, and project manager for teams providing software configuration and custom development to maximize value for each client and also as a proficient developer of client custom applications and software products. He started the company's first foreign office in the United Kingdom running day-to-day consulting and account management in London for 2 years. During his final 2 years, John was responsible for account relationships and professional services sales and contracts for approximately 35 US clients in the West and Southwest as well as for leading select critical internal projects.

Joe Dunnigan, Vice President of Mobile Technologies
Fargo, ND

Sea Stipe, Vice President of Global Sales
Peoria, IL

Sea Stipe has joined SentryBlue as Vice President of Global Sales for SentryBlue Group. His extensive knowledge of technology as well as all aspects of sales and business development processes comes from broad experience across a spectrum of verticals.

Most recently Sea has served as CEO and Chief Operating Officer for his own cross-functional business development and consulting firm, providing outsourced expertise to technology and application providers. Sea has partnered with industry leaders to deliver solutions that bring value to national and international clients from a range of industries. He has provided advice and hands-on expertise regarding the most effective, results-driven approaches for revenue creation, planning and strategic development for all represented product lines. In addition he has provided full-spectrum consulting services to clients in software selection and all aspects related to using technology to drive profitability.

Sea's dynamic consulting expertise has been leveraged by companies desiring rapid growth in spite of current market challenges. Sea also regularly mentors and coaches senior executives of global consulting, technology and manufacturing firms in the areas of sales and business development. Sea has contacts around the globe that will prove invaluable to the SentryBlue sales teams.

Prior to this, Sea was Vice-President of Sales for the largest software company in the Long Term Care vertical. In this capacity, he led all planning and execution of national sales and marketing initiatives with operational responsibility for all aspects of multi-location sales, training, implementation and support teams for this Fortune 500 subsidiary. He demonstrated consistent profit increases of 30% annually during his tenure through proactive P&L management.

Kenneth Lewis, Branding, Marketing and Monetization Stratgies
Avon, CT

Talented brand marketing and general marketing executive with 25 years of leadership experience with Timex Corporation, The Stanley Works, Marvel Entertainment Group, The Walt Disney Company, Six Flags Corporation and Ringling Brothers. Ken demonstrated capabilities to create and lead a complex $2.6 Billion global marketing organization while managing the full P&L of a $90 Million distribution business. Ken has a deep knowledge of both the consumer and industrial marketplace and recognized for a rare blend of creative and analytical skills.  Ken is strategically oriented, experienced with acquisitions, recognized for consensus building capabilties across multiple disciplines with strong communication skills.